Ladbrokes strike FA Sponsorship Deal

Chris Daniels
June 3, 2016


[wpsm_dropcap]T[/wpsm_dropcap]he FA has finally announced a long-term arrangement with Ladbrokes to become its brand-new official wagering partner.

The offer, beginning on 1 August 2016, will see the leading bookies' relationship with The FA span the England team and The Emirates FA Cup. With more than 800m fans worldwide, England are the most supported group in the World and completed their preparations for Euro 2016 with a sell-out match against Portugal at Wembley last night. The Emirates FA Cup has actually similarly taken pleasure in an outstanding year with matches broadcast in over 175 nations and a UK audience of 10m tuning in for the masterpiece final that witnessed Manchester United emerge victorious.

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Under the terms of the contract, Ladbrokes will gain from premium brand name exposure along with England senior guys's matches, and ties throughout all rounds of The Emirates FA Cup. Also included within the partnership are in-stadia betting rights for Wembley Stadium, enabling Ladbrokes to engage with both their existing audience, and drive brand-new client acquisition around showpiece occasions held at the arena.

Martin Glenn, Chief Executive of The FA, stated: “This partnership with Ladbrokes comes at a time when The FA, as a not-for-profit organisation, is investing record levels back into football at all levels of the online game. Ladbrokes sign up with an impressive portfolio of official FA partners, providing assistance across the England team, and the most popular cup competitors worldwide, The Emirates FA Cup. We are happy to invite them on board.”

Ladbrokes CEO, Jim Mullen stated: “Football is the holy grail of sporting sponsorship opportunities. We are definitely pleased to have protected special rights that will see Ladbrokes at the pounding heart of the beautiful video game. When I became CEO in 2014 I announced that the Ladbrokes organic development strategy would require us to ramp up our marketing invest in those locations where we understand are consumers are engaged. Being at the heart of football in this nation is exactly what I wanted. We're keen to invest where we know we can make a difference and this deal even more strengthens the sporting enthusiasm that appears throughout Ladbrokes.”

Kristof Fahy CMO stated: “As official partner, we want to be much more than a business which turn over a cheque, kicks back and expects the very best. As the well known brand name in bookmaking, we have the passion and drive to ensure our customers and football fans alike can immerse themselves in all that makes English football so dazzling.”

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Author Chris Daniels

Hi I'm Chris and I love to report on the latest football scores and Tables. I also like to have a bet on the football and occasionaly on the horses. On this website I have new bookmaker offers listed that will give you free bets and bonuses to help you beat the bookies. Enjoy your stay.